Tobacco Europe adheres to and endorses compliance requirements set by the laws and regulations governing the industry, including the overarching Framework Convention for Tobacco Control. The association advocates for an open and transparent line of communication with all the interested parties when meeting with regulators and external stakeholders.
Tobacco Europe is of the view that any decision on taxation should reflect the concerns and core interests of individual Member States. Therefore, any increase in the minimum rates must be limited as Member States should have full control over their fiscal policy and on how they generate revenue.
We support reasonable, proportionate, and evidence-based regulation that respects adult freedom of choice and recognizes that tobacco and new nicotine products are consumed by more than a billion people worldwide.
Tobacco Europe and its member companies believe strong marketing principles are necessary to ensure products are being advertised and marketed in a responsible and compliant way.
To reduce littering, the industry cooperates with relevant stakeholders in establishing national EPR schemes whilst ensuring that core principles, as stipulated in the Directive, are respected (i.e., transparency, cost-efficiency, proportionality).
